The prevalence of digital media today is undeniable. Its convenience and relatively low expense has a wide appeal, especially when it comes to information and entertainment. E-books are just one of the many examples of traditional media slowly being overtaken by its more modern cousin. Many people prefer to buy e-books in order to save money and space, but is there still a viable market of customers who prefer physical books purchased in-store? Amazon says yes!
Although one of the foremost companies dealing in e-goods, Amazon has spread out to physical bookstores. The company already has one in Seattle and they will soon be opening a store in Chicago, with plans of expanding further into the business of brick and mortar stores. And it's not just Amazon; new bookstores have been opening around the country. Even as e-books grow in popularity, it seems the traditional format still draws a crowd.
On the other hand, all is not well in the book business world for Barnes & Noble. Where Amazon and other small companies are expanding, B&N has lost yet another CEO and is searching for a replacement. This new development has been cause for concern among publishers and bookstore enthusiasts, some of whom worry B&N may be headed down the same path as Borders.
So what is the take-away regarding e-books vs. physical books and whether traditional bookstores still have a place in the market? It seems to all go back to having good business practices and knowing your customers. What do you think? Are e-books the way of the future, or is there still something special about buying a book from a physical store? Is there enough room in the market for both sides?
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