Interview with author Christine Pinheiro
Do Book Reviews really help sales?
Yes! I know hundreds of authors who would say the same. Look, everyone knows that book promotion is boring work. Contacting dozens of book reviewers is time consuming, and you have to deal with rejection, but the payoff from a positive book review is enormous. That’s been the case in my own writing career.
Reviews really help sales, and it’s nice to have a public testimonial that customers can refer to when they purchase. On the flip side, many of the reviewers accept ARCs and also work as beta-readers, so if you can get a few good reviewers to read through your manuscript before publication, they might be able to give you valuable feedback. I found a big plot hole in one of my novels that way—a reviewer found the problem, and I was able to fix it before the book went to publication.
Do reviewers ever drop off the list? Can authors get updates?
Yes, reviewers get added and removed every year, when we do our yearly update. Our book reviewer list goes through a complete overhaul once a year. I do a formal update every April. That’s when we put out a new edition of the book, as well as update the reviewer list on the website. Access to the book reviewer list on the website is free. The newsletter is also free.
Do you have any advice for authors?
Be polite to book reviewers, always. Not everyone is going to like your book, that’s just the nature of game. But publishing is a business, and it pays to be nice.
Writing is just like any other creative business. Reviewers are our critics, and they give us valuable feedback that we need to improve. One of the best reviews I ever received on the Book Reviewer Yellow Pages was mildly negative. The writer gave me tons of feedback on how to make the book better. I followed his advice, and the book has been more profitable since. Book Reviewers really want to help authors—I've never met a single book reviewer that was interested in just tearing an author down. We are all in this business together, so let's help each other succeed!
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