Self-promotion is “necessary evil” for many writers, especially indie writers, hoping to get their work out to the public. Today, social media plays a huge role in content creation, sharing, and promotion. Here are 10 ways writers can use social media to promote themselves and their work.
1. Use visuals
Images on Twitter, Facebook, and even LinkedIn get more engagement. Three of the “newest” social media platforms, Pinterest, Instagram, and Snapchat, are based entirely on the visual. So why not use visuals when promoting your content?
Titles must be interesting enough to grab the attention of internet users who are bombarded with an ever growing amount of information on social media.
3. Customize for the platform
When sharing content, take advantage of the customizable posting features allowed on the social media platform being used. For example, if you shared a link via Twitter, you have the opportunity to create a post that truly will stand out amongst the rest; all you need is a short description of the article, a clear, relevant image that piques interest, and a relevant hashtag.
4. Share on the right platform
Social media is constantly changing and growing. While having accounts on these various sites can be advantageous for fostering innovation and staying creative, it can be difficult to choose which platform to post your content to. Avoid redundancy, and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience.
5. Share at the right time
Because you want the content you are sharing to reach as many people as possible for maximum engagement, you have to go where the crowd is and when they are most likely active online. Then, you can make it a habit to post during a certain time of day.
6. Post multiple times
There are numerous data studies that suggest you can be more effective by promoting the same content multiple times in social media.
7. Ask questions
Because social media was made for people and not for businesses, you should always be striving to create a human connection with social media users. Don’t just drop links. Drive social media users to communicate with you by asking for questions and feedback.
8. Paid Promo
Paid Social is now mainstream, with paid promotion of content into the news feeds of social media users where you are guaranteed visibility from a relevant audience.
9. Leverage communities
Joining and becoming an engaging member of relevant communities will give you the chance to promote your content to a very targeted audience of social media users that could be in the hundreds, thousands, or even more!
10. Experiment with content creator communities
There are a number of communities such as Triberr, Social Buzz Club, and Viral Content Buzz that exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion.
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